RespeCt for nature + Seamless care = The true nature of hospitality
Respect
for nature + Seamless care =
The true
nature of hospitality
Creativity
"You can't use up creativity. The more you use, the more you have." – Maya Angelou
SUSTAINABILITY
"In nature, nothing exists alone." – Rachel Carson
INCLUSIVITY
"Diversity is not about how we differ. Diversity is about embracing one another's uniqueness." – Ola Joseph
COMMUNITY
"Alone, we can do so little; together, we can do so much." – Helen Keller
DESIGN
"Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs
Creativity
Inclusivity
Community
Sustainability
Design
Sierra Nevada Hospitality Group specializes in full-stack hospitality solutions for new projects and repositioning, combining our global presence, industry expertise, and innovative supply chain to deliver exceptional results.
Our services are tailored to meet the unique needs of each client and project, ensuring success and satisfaction at every stage. Our offerings include:
Concept
Developing innovative concepts and immersive experiences with a cohesive physical and digital presence.
development
End-to-end property development, encompassing renderings, construction, supervision, and grand openings.
Design
Crafting the visual identity of hotel interiors and exteriors, including guest rooms, F&B outlets, and bespoke furnishings.
Marketing
Comprehensive branding, communication strategy, global campaigns, and targeted customer acquisition.
BUSINESS STRATEGY
Customer journey optimization, strategic portfolio expansion for growth, and data-driven market insights.
Industrial sourcing
Custom design, production, and procurement of room and public space furnishings.
EDUCATION
Industry-leading masterclasses for hospitality executive management and ownership.
CONSULTING
Tailored consulting services addressing a wide range of hospitality industry challenges and opportunities.
Our Advantages Sierra Nevada Hospitality Group specializes in ambitious projects ranging from mid-scale to luxury, offering:
01Working with Ambitious Projects from Mid-Scale to Luxury
Catering to a diverse range of clients, from mid-scale projects to high-end luxury experiences
02High-Quality Material & Craftsmanship
Utilizing top-tier materials and skilled artisans to ensure long-lasting, exceptional products
03
Signature Styles & Designs
Offering unique and innovative designs that set our clients' projects apart from the competition
04Sustainable Production
Committing to environmentally responsible practices throughout the production process to minimize our ecological footprint
05
Attentive Client Service
Providing personalized attention and support to ensure client satisfaction at every stage of the project
06Effortlessness that Comes from Hard Work and Care
Delivering seamless results through meticulous planning, dedication, and a genuine passion for our work
Lumberjack
visit the websiteA unique and innovative hotel situatedin the picturesque town of Sonora, CA. Developed by the internationally acclaimed Balbek Bureau, Hotel Lumberjack seamlessly blends rustic charm with state-of-the-art technology, offering guestsa truly unforgettable experience. Hotel Lumberjack prioritizes guest comfort and convenience, providing amenities such as RFID card technology for room access, fiber optic internet connection, anda welcoming staff.
Sonora INN
visit the websiteA unique and innovative hotel situatedin the picturesque town of Sonora, CA. Developed by the internationally acclaimed Balbek Bureau, Hotel Lumberjack seamlessly blends rustic charm with state-of-the-art technology, offering guestsa truly unforgettable experience. Hotel Lumberjack prioritizes guest comfort and convenience, providing amenities such as RFID card technology for room access, fiber optic internet connection, anda welcoming staff.
meet
Jeff michels
Hotelier, modern hospitality expert and explorer
Jeff Michels is a highly accomplished Hospitality and Digital Executive with over twenty years of experience in the industry, known for his keen understanding of the interplay between hospitality and design. As the proud owner of Hotel Lumberjack and Sonora Inn in Downtown Sonora, California, Jeff has demonstrated expertise in acquisitions, capital markets, digital strategy, and revenue management. His hospitality journey began at the prestigious Clift Hotel in San Francisco, where he learned the importance of luxury hotel design and its impact on guest experience.
With a focus on small and medium-sized enterprises, Jeff has successfully guided businesses through the process of adapting their products for export, primarily to the United States, while also exploring opportunities in Canada, the Caribbean, and Latin America.
Mo
Motel
Mo Motel x Sierra Nevada Hospitality Group is a forward-thinking architectural services firm specializing in the renovation and rebranding of hotels and motels acrossthe United States.
Our experienced team of architects, designers, and industry experts collaborate to create unique, functional, and aesthetically pleasing spaces tailored to the specific needs of each property. By combining innovative design with a deep understanding of the hospitality industry, Mo Motel delivers transformative solutions that elevate the guest experience, improve operational efficiency, and enhance the overall brand appeal.
Our comprehensive approach begins with in-depth market research to identify trends, opportunities, and challenges within the hospitality sector. We then develop targeted strategies, focusing on market positioning and competitive advantages, to create bespoke design solutions that align with our client's vision and objectives. Our services extend beyond design and architecture, encompassing branding and identity, regulatory compliance, procurement, and furniture production and installation, ensuring seamless and integrated project delivery.
USAID
Collaborating on initiativesto empower communitiesand promote sustainable development.
Jeff is a seasoned Furniture Manufacturing Advisor with extensive experience working with USAID's Competitive Economy Program (CEP) in Ukraine. As an industry expert, he has played a pivotal role in supporting Ukrainian furniture manufacturers by enhancing their competitiveness and facilitating their entry into international markets.
With a focus on small and medium-sized enterprises, Jeff has successfully guided businesses through the process of adapting their products for export, primarily to the United States, while also exploring opportunities in Canada, the Caribbean, and Latin America.
